Wednesday afternoon stuff

Command words - analyze, compare, evaluate, explain, identify, to what extent
- Understand media terminology
- Understand media concepts
- Apply the knowledge and concepts
- Make connections between more than one message

REPRESENTATION
- How ideas and opinions are portrayed in the media.

AREAS OF REPRESENTATION
- Gender ( male dominated, women have often been subject to)
- Age ( teenagers causing trouble, old people presented as the victim)
- Social Group ( upper class right wing snobby, lower class source of amusement)
- Ethnicity (

When analyzing tv and film
editing long short shot
montage
contrasts
transitions
camerawork
movement
angles
lighting
sound
diabetic
non diabetic
sound track
effects
performance
confident
threatening
mise en scene
costume
hair/make up
setting
props

Terms

The Gaze - male gaze is when something is seen from a male perspective looking at a female.
Construction - media constructing a message.
Anchorage - an image and caption, title font.
Presence and Absence - what you chose to include and what you don't include.
Encoding and decoding - media encodes the message that you have to decode.

Audience decoding

Roland Bathes said texts are either open or closed. He suggested none were fully one ( as there is always room for interpretation), however some texts attempt to restrict their meaning more than others. Some texts are polysemy (multiple meanings) and are open texts. Some texts discourage polysemy and are closed texts.

Stuart Hall

- Preferred - The way that the media wants you to see that message.
- Negotiated - You will accept somethings but reject the others.
- Oppositional - You reject the message they are given you.
- Abherrant - Don't get the right message.

Gratification Model

Personal relationship
surveillance
personal identity

Intertextuality