Leaning Aim D Emmas Assignment

Evaluation Learning Aim D

For my campaign I created 3 products, a newspaper article, social media account and a bunch on posters. I created a newspaper article to put in the local newspapers to get the word out about the boxing club. I thought this was a good idea because lots of older people buy the newspaper and they will hopefully spread the word to there children and grandchildren. In the article I included the location where the boxing takes place and I also added a few images to show the audience what we are all about. The second product I made was a social media account, I created an Instagram page. The reason I created this is because young people are on their phones all day every day, so I thought if I created one of these it would be more beneficial for young people to find my page. Also my Instagram page would get a lot of views because not just young people are on social media, there is a lot of adults who are addicted as well, so hopefully I would get a large audience looking on my page. I have uploaded pictures and videos to my page to show my target audience and people looking at it what we do and what we are about. Chris's campaign has gained over 500 likes from my campaign and has gained an extra 640 followers. I think my social media account has increased Chris's audience and I think it has done well to speed the word. My final product I created was a bunch of posters, I thought these would be a good idea because everyone walks past shop windows, so by putting them in shop windows I hope to grow my audience. I made 150 posters and distrubuted to local shops, I thought making 150 was a suitable number because the local town is not very big so I would try and get a poster in every shop window. I thought putting them in the town was a good idea because hundreds of people go every day so there will be more of a chance of people seeing my posters. The things would change next time is that I would make a Twitter and Facebook account to try and gain a larger audience. I would do this because most people in todays society have a social media account and they have a much larger chance of seeing my page. I would also like to create more posters and I wouldn't just put them in lola shop windows I would go further a field and hopefully from my audience bigger.

Response for the Newspaper Article

Before I released the newspaper article I got someone to look at it and give me feedback. The person thought it was great idea to advertise the boxing club and they said that lots of people will be able to see it because many of the local people purchase newspapers. They also liked how I added the address and rhetorical question to entice the viewers. The person said it was a great idea of me including images of the boxing club to show people what we are all about.

Response for the Instagram Page 

I released the Instagram page first because I know how many young people and adults use social media on a daily basis. When I started to get followers, I contacted one of them to get the views on my page. The man said that the page was really helping him decide wether to go and join the boxing team or not. He said that the page was also showing people what they would be up to if they join our boxing team. The only criticism he said was that he would like to see more videos and more workouts instead of pictures.

Response for the Poster 

The posters were a really big help to promote the boxing club. After a week of them been in shop windows I asked a local person who always goes to town what the effect of them has been. The lady said that I was doing well because every shop she went in there was always a poster there. She also said that the people who she has been talking to has been telling her about the boxing club, so the posters are spreading the word and doing there job. The lady said she has told her 5 grand children about it and then she said that they were going to look into it. So if everyone who see's the posters tells there family members, we will hopefully have customers rolling through he door.

I released the Instagram page first because I just thought it was a great idea because these days everyone has a smart phone and has social media. I wish I used other social media sites such as Facebook and Twitter to try and widen my target audience. I also thought it was a good idea to release this first is because I wanted the younger generation to notice more than the adults, so the younger generation can talk about it in school. I then released a newspaper article because I thought once I had the younger generations attention I wanted older people to notice me. With the newspaper article I took into consideration that not many people buy newspapers and it was mostly older people who buy it. I wish I made the front cover to the newspaper to catch more peoples eye and intrigue them into reading my article. Finally I created a batch of posters to hand out and stick them in shop windows. I distributed these last because I wanted to make sure I got everyones attention and make every talk about the boxing club.