Working in the creative media industry
Learning Aim A: Understand employment and career opportunities in the media sectors
The Media Industries
The media and entertainment industry contains of film print, radio, and television. These segments include movies, TV shows, radio shows, news, music, newspapers, magazines, and books. Everyday we wake up and there is different news in the media that has been reported by false Journalists and published by the press and then into all the top newspapers. Most of the media and reported stories aren’t true but us the public are brain washed into thinking they are. When people see stories in the newspapers or online they automatically think they are true because they have been published to look and sound true. Some of these stories and news that are published are true and help us keep up to date with all of the latest news and what is happening in the world. To keep ourselves entertained we may watch the TV or put a film on to watch. These are both made by a big team that is apart of a big company. In these company’s to make TV or film they are many different roles from directing it to creating the sound and graphics for the film. In the past 5 to 10 years social interaction has sky rocketed with the younger generation because now you have apps such as: Facebook, Snapchat, Instagram and there are many more. These are all ways for people to share their opinions on each other and comment on different things. Some people especially the older generation like to read a book which has to be written by an author and then published by different book labels. The majority of the younger generation have some sort of video game they like to play to just block out of the real world and forget about all their worries. I think different types of media is crucial in out everyday life and I think this sector and industry will only get bigger over time.
The television industry
In the first paragraph I have mentioned apple important the TV industry is to people. This is important to people because this is how different people relax and enjoy their free time. To make television programmes there are a lot of different roles such as: being the director, cameraman, being on sound, the producer, the runner and there are many, many more roles into making a programme. Once the programme has been made and produced the next stage would be to broadcast it onto everyone’s television, there are different broadcasters such as: BBC, ITV, Chanel 5, MTV and there are hundreds more broadcasters but these are some of the main ones.
Job roles in the media sector
Director - A TV director controls a programmes artistic and dramatic aspects and visualises the screenplay (or script) while guiding the technical crew and actors in the fulfilment of that vision. The director has a key role in choosing the cast members, production design, and the creative aspects of TV making.
Screenwriter - A screenplay writer (also called screenwriter), scriptwriter or scenarist is a writer who practise the craft of screenwriting, writing screenplays on which mass media, such as films, television programs and video games, are based.
Cameraman - A cameraman is responsible for recording shots of a variety of film and broadcast purposes. They use technical aspects of lenses, filters, zooms and other camera settings to capture the scenes to the liking of clients and film directors. Cameramen also clean, test and maintain camera equipment.
Marketing - The marketing department of any enterprise is responsible for promoting the products, ideas and mission of the enterprise, finding new customers, and reminding existing customers that you are in business. It organises all the activities that are concerned with marketing and promotion.
Editors - An editor is a critical reader and lover of words, whose job is to polish and refine a story or an article. Editors are used in various industries and for many types of products, such as magazines, newspapers, blogs, and books. Editors are responsible for checking facts, spelling, grammar, and punctuation.
Recruitment in the sector
In this sector there are many different job roles, so the sector needs to find employees that are professionals in their subject. There different ways to becoming an employer for companies some could be word of mouth or personal contacts. You may even work for one company but another company has seen your work and what you have achieved and that might make them want you to work for them. they are many different ways people get hired for big companies such as people upload their work to YouTube, LinkedIn and some other apps and social media platforms. For example if someone uploads their work to YouTube millions of people have the opportunity to view that work and criticise it. However, LinkedIn is more of a professional website where you can find more genuine, professional people. LinkedIn is mainly used for people who are looking for work and jobs to upload their work so that employers can view it. LinkedIn is a website used by the employer who is looking to recruit people to their company, because the employer can upload the job description and then people who would like to or are interested in working that specific job can send in their CV with all their personal details so that the employer can contact them if they want to take it any further. In the media sector when you first start working in the industry a lot of the work is volunteering work because you will have no experience so to get experience you will have to volunteer to show other people what you are capable of.
Contracts of Employment
Different types of people and companies will have different contracts for different jobs in the media industry. The contracts can range from full time jobs to voluntary jobs. Full time jobs include editors and journalists. the reason for this is because if you are an editor and work for a TV company its not just a one off editing job because the company will want you to edit different TV shows and you will be expected to meet deadlines and if you don't, you will have someone on your back until you meet them. Also if you are a journalist you will probably be working for some TV company or a newspaper company so each week these companies will expect you to have the new on different stories ready to publish either on the TV or in their latest newspaper. Temporary work could include directors or marketing. The reason directing could be a temporary job is that a film company will only need the director for how long it will take to shoot the film or TV show, so directing can be temporary but for a long time it depends on how long the schedule will be. Marketing can also be a temporary job, its a bit like being a director because a company might only want to hire you for so long until the thing you are set out to market has came out or launched, so the company might only want to employ you for a set amount of time. Another contract of employment is freelancing, freelancing is when you are good in a specific area and you work alone and other people can hire you to do work for them. However, with freelancing you are never guaranteed a job on a specific date you kind of just have to see what each week brings you because one month you might be really busy then the next you might have no work on or no money coming in.
Finding employment opportunities
For finding employment opportunities you can do many thing such as having a show reel on social media or a website. Show reels are a blog or a presentation showing your work and what you have achieved in that area of work. Show reels are good having them on different platforms because other people nationally and internationally can view them and see your best pieces of work. People viewing your show real can lead to employment and working for big companies. So there are many bonuses by having a show reel on different platforms. Another good way is to have a website dedicated to you and your work this will show that you are passionate about your chosen area and that you are well driven and know exactly what job you want. Another one is a CV, if you have a CV just upload or send it to different companies that offer the job you want and hopefully they get back to you with good news. On your CV you should include what previous experience do you have, the skills you have and what qualifications you have that would good towards that specific job. Another good way is by writing a letter to the employer applying for the job, however when writing a letter you have to make sure you are using the correct terminology and the correct language because if you dont the letter wont look very professional and serious.
Interview Techniques
When going for an interview you have to look like you want to be there and you have to look proffesional otherwise the employer won’t take you seriously and they will cut the interview short. The most important thing is to look smart and well dressed so I suggest a plain suit and tie or even a shirt and smart trousers, the employer won’t want you walking in with jogging bottoms on because they won’t think your being serious. Another big thing is manners and good communication between you and the interviewer because this will show them that your are confident and ready to work in a busy environment with other people. You must have good eye contact to show that you aren’t nervous and vulnerable you must present yourself being confident and ready to work. When sitting down in the interview never slouch down in your chair always sit straight up, because if you slouch down you will look like you don’t want to be there and lazy.
Increasing Job Opportunities
Employees can make themselves more employable by updating your CV with what training and qualifications you have because an employer will want to see what you already have behind you. Another good thing is to volunteer for work experience working in different sectors and helping different people and companies out because when coming to looking for a job the employer will be able to see you are determined and focused on that certain area you want to work in. Developing new skills is a good way to get recognised because this shows that you are learnt in new skills to become the best you can possibly be at your chosen profession. If you want to increase your job opportunities it’s all about keeping everything up to date such as; your CV, your showreel, your LinkedIn account exc. If you keep everything updated this will show employers that you are keen and job focused on what you want to do.
Professional Behaviour
When working in a serious environment with serious people it is very important to be professional at all times from time keeping to personal appearance. The reason it is important to be able to manage your time is because if you’re employer wants you to meet a deadline and you don’t meet it this could delay the whole project in what your working on. So it is vital you have good time management, even from turning up to work on time in the morning because if you don’t turn up on time this is not being professional and then it looks like you aren’t taking your job seriously. You will be expected to manage your own activities so keeping an updated diary on you and maintaining a calendar with different things you need done on specific days or dates. By having a diary on you will make sure you always know what is expected in the next few days or weeks from you. If you are working on a laptop/computer all day working with different types or software and apps you will be expected to keep updating your teachings skills and understanding the technology you are working with. When you are being involved in a team project you have to make sure you have an input in the team discussion so your employer can see you are confident and that you can work well with groups of people. Always contribute to team projects to show that you can come up with different ideas. Also hvaing manners in the work place with your colleugues and other staff is vital becuse you should treat no one with disrespect.
Learning Aim B: Understand the structure and job roles in the media sector
The media sector that I have chose to understand the structure of is Television. Many people think that the Television sector is declining because of things such as: YouTube, Netflix and many more streaming apps. Some people prefer these apps over television because these are more efficient and easily accessible. On television there are many different broadcasting channels such as ITV, BBC, MTV and many more and each broadcasting channel has a production team made up of directors, producers, sound management, location scouts there are tons of jobs that need to take place for the television sector to run smoothly. As television like anything else needs money to survive and broadcast this depends on how many people view different shows because the broadcasting channel gets commission from the amount of people that watch that specific show.
Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. In many countries of the world, funding comes from governments, especially via annual fees charged on receivers. In the United States, public broadcasters may receive some funding from both federal and state sources, but generally most of their financial support comes from underwriting by foundations and businesses (ranging from small shops to corporations), along with audience contributions via pledge drivers. The great majority operate as private not for profit corporationsPublic broadcasting may be nationally or locally operated, depending on the country and the station. In some countries a single organisation runs public broadcasting. Other countries have multiple public-broadcasting organisations operating regionally or in different languages. Historically, public broadcasting was once the dominant or only form of broadcasting in many countries (with the notable exception of the United States).
The media industry itself is incredibly large and it’s only going to get bigger in the future. Some of the top film companies such as: Disney, Pixar, Universal and many more are worth millions of dollars each. Disney itself posted revenue of 70 million dollars which should show how big the industry is and that is just one of the tops companies. Large companies can turn normal people with dreams and normal careers into stars overnight. A lot of people look up to the media industry to try and compete with different companies this alone shows how influential the industry actually is.
Disney is the biggest company in the media industry because there is a lot of companies that Disney have bought from people such as: Marvel, Star Wars and ESPN. ESPN is arguably one of the biggest sporting channels in America and made Disney around 15.2 billion last year which shows how much money the industry makes. Marvel is also arguably one of the biggest film franchise in history which has also made Disney and uncountable amount of money. Star Wars is the same, it has made a ridiculous amount of money for Disney. However, the most recent films for Star Wars and Marvel have been criticised by fans and many of them thought that they were only made to make more money for Disney, which I can see why people might think that. Everything in the media industry that is made or produced will always be made to make more money.
Media ethics is the best division of applied ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to campaigns. Media ethics promotes and defends values such as a universal respect for life and the rule of law and legality. Media Ethics defines and deals with ethical questions about how media should use texts and pictures provided by the citizens. Literature regarding the ways in which specifically the Internet impacts media ethics in journalism online is scarce, thereby complicating the idea for a universal code of media ethics.
Learning Aim A: Understand employment and career opportunities in the media sectors
The Media Industries
The media and entertainment industry contains of film print, radio, and television. These segments include movies, TV shows, radio shows, news, music, newspapers, magazines, and books. Everyday we wake up and there is different news in the media that has been reported by false Journalists and published by the press and then into all the top newspapers. Most of the media and reported stories aren’t true but us the public are brain washed into thinking they are. When people see stories in the newspapers or online they automatically think they are true because they have been published to look and sound true. Some of these stories and news that are published are true and help us keep up to date with all of the latest news and what is happening in the world. To keep ourselves entertained we may watch the TV or put a film on to watch. These are both made by a big team that is apart of a big company. In these company’s to make TV or film they are many different roles from directing it to creating the sound and graphics for the film. In the past 5 to 10 years social interaction has sky rocketed with the younger generation because now you have apps such as: Facebook, Snapchat, Instagram and there are many more. These are all ways for people to share their opinions on each other and comment on different things. Some people especially the older generation like to read a book which has to be written by an author and then published by different book labels. The majority of the younger generation have some sort of video game they like to play to just block out of the real world and forget about all their worries. I think different types of media is crucial in out everyday life and I think this sector and industry will only get bigger over time.
The television industry
In the first paragraph I have mentioned apple important the TV industry is to people. This is important to people because this is how different people relax and enjoy their free time. To make television programmes there are a lot of different roles such as: being the director, cameraman, being on sound, the producer, the runner and there are many, many more roles into making a programme. Once the programme has been made and produced the next stage would be to broadcast it onto everyone’s television, there are different broadcasters such as: BBC, ITV, Chanel 5, MTV and there are hundreds more broadcasters but these are some of the main ones.
Job roles in the media sector
Director - A TV director controls a programmes artistic and dramatic aspects and visualises the screenplay (or script) while guiding the technical crew and actors in the fulfilment of that vision. The director has a key role in choosing the cast members, production design, and the creative aspects of TV making.
Screenwriter - A screenplay writer (also called screenwriter), scriptwriter or scenarist is a writer who practise the craft of screenwriting, writing screenplays on which mass media, such as films, television programs and video games, are based.
Cameraman - A cameraman is responsible for recording shots of a variety of film and broadcast purposes. They use technical aspects of lenses, filters, zooms and other camera settings to capture the scenes to the liking of clients and film directors. Cameramen also clean, test and maintain camera equipment.
Marketing - The marketing department of any enterprise is responsible for promoting the products, ideas and mission of the enterprise, finding new customers, and reminding existing customers that you are in business. It organises all the activities that are concerned with marketing and promotion.
Editors - An editor is a critical reader and lover of words, whose job is to polish and refine a story or an article. Editors are used in various industries and for many types of products, such as magazines, newspapers, blogs, and books. Editors are responsible for checking facts, spelling, grammar, and punctuation.
Recruitment in the sector
In this sector there are many different job roles, so the sector needs to find employees that are professionals in their subject. There different ways to becoming an employer for companies some could be word of mouth or personal contacts. You may even work for one company but another company has seen your work and what you have achieved and that might make them want you to work for them. they are many different ways people get hired for big companies such as people upload their work to YouTube, LinkedIn and some other apps and social media platforms. For example if someone uploads their work to YouTube millions of people have the opportunity to view that work and criticise it. However, LinkedIn is more of a professional website where you can find more genuine, professional people. LinkedIn is mainly used for people who are looking for work and jobs to upload their work so that employers can view it. LinkedIn is a website used by the employer who is looking to recruit people to their company, because the employer can upload the job description and then people who would like to or are interested in working that specific job can send in their CV with all their personal details so that the employer can contact them if they want to take it any further. In the media sector when you first start working in the industry a lot of the work is volunteering work because you will have no experience so to get experience you will have to volunteer to show other people what you are capable of.
Contracts of Employment
Different types of people and companies will have different contracts for different jobs in the media industry. The contracts can range from full time jobs to voluntary jobs. Full time jobs include editors and journalists. the reason for this is because if you are an editor and work for a TV company its not just a one off editing job because the company will want you to edit different TV shows and you will be expected to meet deadlines and if you don't, you will have someone on your back until you meet them. Also if you are a journalist you will probably be working for some TV company or a newspaper company so each week these companies will expect you to have the new on different stories ready to publish either on the TV or in their latest newspaper. Temporary work could include directors or marketing. The reason directing could be a temporary job is that a film company will only need the director for how long it will take to shoot the film or TV show, so directing can be temporary but for a long time it depends on how long the schedule will be. Marketing can also be a temporary job, its a bit like being a director because a company might only want to hire you for so long until the thing you are set out to market has came out or launched, so the company might only want to employ you for a set amount of time. Another contract of employment is freelancing, freelancing is when you are good in a specific area and you work alone and other people can hire you to do work for them. However, with freelancing you are never guaranteed a job on a specific date you kind of just have to see what each week brings you because one month you might be really busy then the next you might have no work on or no money coming in.
Finding employment opportunities
For finding employment opportunities you can do many thing such as having a show reel on social media or a website. Show reels are a blog or a presentation showing your work and what you have achieved in that area of work. Show reels are good having them on different platforms because other people nationally and internationally can view them and see your best pieces of work. People viewing your show real can lead to employment and working for big companies. So there are many bonuses by having a show reel on different platforms. Another good way is to have a website dedicated to you and your work this will show that you are passionate about your chosen area and that you are well driven and know exactly what job you want. Another one is a CV, if you have a CV just upload or send it to different companies that offer the job you want and hopefully they get back to you with good news. On your CV you should include what previous experience do you have, the skills you have and what qualifications you have that would good towards that specific job. Another good way is by writing a letter to the employer applying for the job, however when writing a letter you have to make sure you are using the correct terminology and the correct language because if you dont the letter wont look very professional and serious.
Interview Techniques
When going for an interview you have to look like you want to be there and you have to look proffesional otherwise the employer won’t take you seriously and they will cut the interview short. The most important thing is to look smart and well dressed so I suggest a plain suit and tie or even a shirt and smart trousers, the employer won’t want you walking in with jogging bottoms on because they won’t think your being serious. Another big thing is manners and good communication between you and the interviewer because this will show them that your are confident and ready to work in a busy environment with other people. You must have good eye contact to show that you aren’t nervous and vulnerable you must present yourself being confident and ready to work. When sitting down in the interview never slouch down in your chair always sit straight up, because if you slouch down you will look like you don’t want to be there and lazy.
Increasing Job Opportunities
Employees can make themselves more employable by updating your CV with what training and qualifications you have because an employer will want to see what you already have behind you. Another good thing is to volunteer for work experience working in different sectors and helping different people and companies out because when coming to looking for a job the employer will be able to see you are determined and focused on that certain area you want to work in. Developing new skills is a good way to get recognised because this shows that you are learnt in new skills to become the best you can possibly be at your chosen profession. If you want to increase your job opportunities it’s all about keeping everything up to date such as; your CV, your showreel, your LinkedIn account exc. If you keep everything updated this will show employers that you are keen and job focused on what you want to do.
Professional Behaviour
When working in a serious environment with serious people it is very important to be professional at all times from time keeping to personal appearance. The reason it is important to be able to manage your time is because if you’re employer wants you to meet a deadline and you don’t meet it this could delay the whole project in what your working on. So it is vital you have good time management, even from turning up to work on time in the morning because if you don’t turn up on time this is not being professional and then it looks like you aren’t taking your job seriously. You will be expected to manage your own activities so keeping an updated diary on you and maintaining a calendar with different things you need done on specific days or dates. By having a diary on you will make sure you always know what is expected in the next few days or weeks from you. If you are working on a laptop/computer all day working with different types or software and apps you will be expected to keep updating your teachings skills and understanding the technology you are working with. When you are being involved in a team project you have to make sure you have an input in the team discussion so your employer can see you are confident and that you can work well with groups of people. Always contribute to team projects to show that you can come up with different ideas. Also hvaing manners in the work place with your colleugues and other staff is vital becuse you should treat no one with disrespect.
Learning Aim B: Understand the structure and job roles in the media sector
The media sector that I have chose to understand the structure of is Television. Many people think that the Television sector is declining because of things such as: YouTube, Netflix and many more streaming apps. Some people prefer these apps over television because these are more efficient and easily accessible. On television there are many different broadcasting channels such as ITV, BBC, MTV and many more and each broadcasting channel has a production team made up of directors, producers, sound management, location scouts there are tons of jobs that need to take place for the television sector to run smoothly. As television like anything else needs money to survive and broadcast this depends on how many people view different shows because the broadcasting channel gets commission from the amount of people that watch that specific show.
Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. In many countries of the world, funding comes from governments, especially via annual fees charged on receivers. In the United States, public broadcasters may receive some funding from both federal and state sources, but generally most of their financial support comes from underwriting by foundations and businesses (ranging from small shops to corporations), along with audience contributions via pledge drivers. The great majority operate as private not for profit corporationsPublic broadcasting may be nationally or locally operated, depending on the country and the station. In some countries a single organisation runs public broadcasting. Other countries have multiple public-broadcasting organisations operating regionally or in different languages. Historically, public broadcasting was once the dominant or only form of broadcasting in many countries (with the notable exception of the United States).
The media industry itself is incredibly large and it’s only going to get bigger in the future. Some of the top film companies such as: Disney, Pixar, Universal and many more are worth millions of dollars each. Disney itself posted revenue of 70 million dollars which should show how big the industry is and that is just one of the tops companies. Large companies can turn normal people with dreams and normal careers into stars overnight. A lot of people look up to the media industry to try and compete with different companies this alone shows how influential the industry actually is.
Disney is the biggest company in the media industry because there is a lot of companies that Disney have bought from people such as: Marvel, Star Wars and ESPN. ESPN is arguably one of the biggest sporting channels in America and made Disney around 15.2 billion last year which shows how much money the industry makes. Marvel is also arguably one of the biggest film franchise in history which has also made Disney and uncountable amount of money. Star Wars is the same, it has made a ridiculous amount of money for Disney. However, the most recent films for Star Wars and Marvel have been criticised by fans and many of them thought that they were only made to make more money for Disney, which I can see why people might think that. Everything in the media industry that is made or produced will always be made to make more money.
Media ethics is the best division of applied ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to campaigns. Media ethics promotes and defends values such as a universal respect for life and the rule of law and legality. Media Ethics defines and deals with ethical questions about how media should use texts and pictures provided by the citizens. Literature regarding the ways in which specifically the Internet impacts media ethics in journalism online is scarce, thereby complicating the idea for a universal code of media ethics.
Copyright is a big issue the media industry faces. Legal protection is advised so that their original material can’t be used in somebody else’s name. However copyright can only be applied on the application of the idea, not the idea itself. National security is another legal issue filmmakers face. Filmmakers and producers must be aware of certain laws such as the official secrets act 1911 and the prevention of terrorism act.
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